Better Communication to Bridge the Tech/Business Gap

The “Tech/Business Gap” is what we call the misunderstandings between the teams building a technical product and the teams working on the business side of that product—sales, investors, and marketers, for example. This presentation is about solving this problem by constructing an external communications plan. The Tech/Business Gap is bridged for everyone by arriving at a consensus on the technical capabilities and the business value your product or service delivers. The result is a shared vision and a plan for communicating the value you can deliver to the world.

Weitere Informationen

The “Tech/Business Gap” is what we call the misunderstandings between the teams building a technical product and the teams working on the business side of that product—sales, investors, and marketers, for example.

Even when everyone in an organization believes they’re working towards a common goal, this lack of agreement often results in different teams and individuals pulling in different directions. The technical roadmap may say one thing, the marketing copy another, and the sales battle-card yet another.

This presentation is about solving this problem by constructing an external communications plan. The Tech/Business Gap is bridged for everyone by arriving at a consensus on the technical capabilities and the business value your product or service delivers. The result is a shared vision and a plan for communicating the value you can deliver to the world.

Zielgruppe

Everyone who wants to better communicate the value of what they make and do inside and outside their organizations.

Träger-Organisation

Open Strategy Partners GmbH
https://openstrategypartners.com
jam@openstrategypartners.com