Marketing your open source project: no sustainability without adoption and community

How much does your open source project matter to your reputation, business, or bottom line? Is it sustainable? The more people who know about, use, and contribute to it, the better chance it has (and you have) of surviving and thriving in the long term. This session will provide concepts and practical takeaways to help you reach the right audience—especially those who are traditionally averse to marketing—and open up productive lines of communication with your project’s users and community members.

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How much does your open source project matter to your reputation, business, or bottom line? Is it sustainable? The more people who know about, use, and contribute to it, the better chance it has (and you have) of surviving and thriving in the long term. This session will provide practical takeaways to help you reach the right audience—especially those who are traditionally averse to marketing—and open up productive lines of communication with your project’s users and community members.

From predictable release schedules and release notes; to the differences between tutorials, guides, and documentation; and yes, to your promotional schedule–marketing touches on all aspects of communication between your users and your product. This is Marketing through the lens of technical communication. We’ll look at marketing from an open source perspective and consider how you can apply well-established techniques to help your project and community thrive.

Users don’t want to see their feature requests or bug reports sink into a black hole; they expect transparent communications; and they expect to be able to contribute improvements directly. What are popular open source projects doing right (and wrong) now and why? No matter the size, whether you have a new module, a theme, an integration, or a full distribution; you can probably find ways to improve your technical and marketing communications.

We often think of marketing as hyperbole or BS, but if you are authentic and accurate in your promotional communications, you can even market to developers 🙂 You’ll leave this session with a practical checklist of how you can improve the marketing and communication of your open source project to increase adoption and grow your user community.

Zielgruppe

Everyone who needs to grow an open source project or any technical product or service and needs buy-in from developers and other potential users and advocates on the more technical end of the spectrum:

• Non-marketers—developers, and others—who want to learn to communicate better about the value of what they do with the people who need to hear about it.
• Marketers who want to learn how to communicate authentically with developers and technical communities.

Träger-Organisation

Open Strategy Partners: Communicate. Connect. Grow. OSP helps you communicate the value of what you make and do, connect you and your technologies with the people who need to hear your stories, and grow the communities around you.
http://openstrategypartners.com
jam@openstrategypartners.com